Lemonade is a technology-driven US insurance company that operates primarily through its mobile app and website, using automation and AI-assisted tools to sell and service policies. It offers renters, homeowners, and car insurance alongside pet and term life coverage. The company is known for a flat-fee business model in which unused premiums can be donated to customer-chosen causes through its Giveback program.
Founded
2015
Headquarters
New York, NY
AM Best (financial strength)
A-
NAIC complaint index
0.73
Lemonade carries an A.M. Best financial-strength rating of A-. A.M. Best ratings measure an insurer's ability to meet its ongoing policyholder obligations; ratings of A- and above are considered "excellent" or "superior." This reflects claims-paying ability, not price or customer service.
Lemonade has a NAIC Complaint Index of about 0.73, where 1.00 is the market average. A value below 1.00 means fewer complaints than expected for its market share. Complaint indexes vary by state and year — verify at content.naic.org.
You can request a quote or reach Lemonade at lemonade.com. Rates depend heavily on your individual profile (location, age, history, coverage), so compare at least three quotes before deciding.
Michael Torres
Editorial Lead, Catastrophe & Commercial Property
This article was researched and written by the Cover Forge USA editorial team against federal sources (NAIC, CMS, FEMA, DOL, SSA, state DOIs) and standard policy forms. Bylines organize content by topic — they do not assert individual licensure. See our editorial-policy for details.
Reviewed 2026-06-14
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